一、平台介绍

有少量用户利用微信发布仿冒品信息，但微信并非交易平台，对仿冒品没有判断定性的能力。打击此类行为，需要依赖用户提供线索，依赖品牌方（商标权利人）进行鉴定。因此，我们连接起用户和品牌方，建立品牌维权平台，保护品牌方的合法权益，维护互联网知识产权健康生态。

品牌维权平台是指，品牌方接入后，微信用户可以通过微信，找到该品牌，并向该品牌提交微信个人号售假举报。品牌方通过微信搭建的在线平台查看举报线索，并对用户举报的违规帐号进行鉴定，根据鉴定结果，向微信提出帐号处理请求。微信将根据品牌方的鉴定结果，移除侵权信息，对违规帐号进行相应处置。

接入微信品牌维权平台的商标权利人：

1、可以通过平台接收消费者提交的售假线索；

2、根据接收的售假线索，对疑似售假帐号进行鉴定；

3、根据验证结果，对微信发起帐号处理请求，微信移除侵权信息并对帐号进行处置。

 

二、如何接入

1、为保护品牌方与用户的合法权益，腾讯需对品牌方进行资质审核。有需求的品牌方可以根据指引提交接入申请，前期我们将综合考虑品牌价值和影响力等因素，邀请部分通过资质审核的品牌率先接入。

2、请按照下文的说明，准备资质审核所需材料，通过 http://www.wechatlegal.net/ 在线提交申请。

如对接入申请有任何疑问，请发送邮件至 notice_wxpbr@tencent.com 进行咨询。

3、我们将在收到线上申请后7个工作日内，对资质文件进行审核，并通过邮件告知接入申请处理结果。

 

三、接入需要提交的材料说明

1、品牌方资质文件，请根据公司类别提交对应的文件：

1）营业执照

2）中国商标注册证

3）如果品牌方授权其他机构或个人代表品牌方进行维权，除了上述品牌方资质文件外，还需提交被授权机构/个人的资质材料，包括营业执照 ，品牌方出具的授权委托书（需包含明确的授权内容和授权期限）等。

任何涉外的材料，均需提交经当地公证机构公证并经中华人民共和国驻该国使领馆对该材料的中文翻译文本进行认证的材料。

2、接口人身份证明文件

你需要指派一个合作接口人，需要提供：

1）公司对合作接口人的授权书（需明确授权事项）

2）接口人个人身份证明文件（身份证/护照复印件，如不方便提供，也可提交该接口人公司在职证明））

3）接口人联系电话

 

3、品牌方要求微信进行处理的声明书。点击下载声明书模板

请下载声明书模板，填写后签字和/或加盖公章，签字/公章需和营业执照/证明材料（国外公司）一致。

 

4、接入需要提交的其他信息。（电子版）

1）商标logo图片。（200x200像素，JPG或PNG格式）

2）注明商标中英文名称。

3）联系邮箱。（非常重要，将用来通知接入申请处理结果）

I. Platform Introduction

Few users may post counterfeit products information by Weixin, however Weixin is not a trading platform nor is qualified to judge and determine the nature of counterfeit products. It relies on users to provide clues and brand owners (trademark rights holders) to conduct identification to combat such acts. Therefore, Weixin Brand Protection Platform (hereinafter referred to as “BPP”) is established to connect users and brand owners to better safeguard the legitimate rights and interests of brand owners and maintain a healthy environment for intellectual property rights related to the Internet.

Any Weixin user finds information of counterfeit products posted by other users of Weixin may access BPP filing report of the counterfeit products information to the brand owner provided that the brand owner has accessed to BPP. Meanwhile, the brand owner may receive and check the reported clues through BPP and it will make judgement on the reported infringement. The brand owner may put forward an account processing request to Weixin (Tencent) according to its identification result. Weixin (Tencent) will remove the infringing information and deal with the offending account accordingly based on the identification result provided by the brand owner.

Brand owners accessing to BPP:

1. May receive clues of counterfeit products submitted by Weixin users through BPP;

2. Could identify the suspected account posting counterfeit products via Weixin according to the clues received;

3. May put forward an account processing request to Weixin (Tencent) according to its identification result. Weixin (Tencent) will remove the infringing information and deal with the offending account accordingly.

II. How to Access

1. The brand owners may submit an access application according to the Guidelines. However, in order to protect the legitimate rights and interests of brand owners and users, Weixin (Tencent) will check and review brand owner’s qualification before granting access to the BPP. In the initial stage, we may invite part of qualified brand owners to access to BPP first, with the comprehensive consideration on brand value and influence.

2. Please submit the application and required materials on http://www.wechatlegal.net/.

Please send email to notice_wxpbr@tencent.com should you have any doubt or question related to assess application.

3. We will review the qualification documents within 7 working days after receipt of the documents, and inform the processing result of the access application by email.

III. Requirements of the Access Materials to be Submitted

1) Brand owner's business license;

2)trademark registration certificate

3) If brand owner authorizes third party to execute brand protection affairs, you need to submit third party's qualification documents additionally, including third party's business license and power of attorney issued by the brand owner (including explicit content and period of authorization).

Any document and/or supporting material involving foreign elements shall be notarized by a notary office and authenticated by the embassy or consulate of China in the country where the company is registered. (Please provide translation of the supporting materials)

2. Identification Documents of the Liaison Person

You need to assign a cooperation liaison person and provide:

1) the company's power of attorney with explicit authorized matters for the cooperation liaison person;

2) personal identification document of the liaison person (if it is not able to provide photocopy of the ID card/passport, a proof of employment issue by the company is also acceptable.);

3) contact phone number of the liaison person.

3. A statement of the brand owner to require Weixin (Tencent) for processing. Click to download the statement template.

Please download the statement template, fill in it and stamp it with the official seal and/or duly signed by the authorized representative. The official seal and/or authorized signatory of brand owner shall be consistent with the business license/supporting materials (foreign companies).

4. Other information/materials to be submitted. (Electronic version)

1) Logo picture. (200x200 pixels, JPG or PNG format)

2) Indicate the trademark name in Chinese and English.

3) Email address for contact. (Very important. The email address will be used to receive notification of the processing result of the access application.)